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The New NBC Building
Non-Technical Description

NBC First Floor

NBC Studio Floor

NBC Executive Floor

Radio is a Complex Business

Windowless and Air-Conditioned

Did You Know That

Radio in 1942

Radio, so intimately a part of practically every life during normal times, is infinitely more vital during a period of national crisis. Always the friendly purveyor of news and entertainment and education, broadcasting today sublimates all these functions to the supreme task of helping fit a whole people to win a great war and a great peace.

San Francisco Radio City was conceived in peace. Its object was to bring the Golden Gate on a par with New York, Chicago, and Hollywood as one of the four major network producing centers in America. That it is brought forth in war in no way means that the original objective has not been achieved. Rather does it signify that this million-dollar monument, literally the most perfect broadcasting plant devised by the ever-improving hands of our industry's miracle engineers, takes its place in the surge of our nation's war effort as definitely as does the latest plane factory and the newest shipyard.

Morale, as well as munitions, will win this war. Radio will do more than any other agency to enhance morale ... and San Francisco Radio City, making possible more programs and better production and quicker news dissemination from the great war theaters of the Pacific, is going to be a powerful contributory factor.


VICE-PRESIDENT
WESTERN DIVISION
NATIONAL BROADCASTING COMPANY

Related Articles:
NBC Builds Radio City
The world's largest and most modern broadcasting studios will be opened for their inaugural broadcast on the evening of November 15, 1933, when the National Broadcasting Company officially enters the elaborate studio suite in Radio City, New York's huge realty development devoted to entertainment. (Radio News, December 1933)

New Styles in Broadcast Studios
The networks and the large individual stations throughout the United States are investing heavily in modernized and enlarged studio quarters. It was natural that, following recent trends in programs and technical equipment, appropriate studio settings for the physical presentation of broadcasts should be provided.
(Radio News, April, 1936)

 

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