Help me figure this out please.

Is this some kind of weird new math?
ShopRite brand "Tropical flavored sparkling water"


!0 calories per container
3 servings per container
0 calories per serving?

You burned 3 extra calories just to read the lable, that's how it makes it "zero."

Rounding error.

My guess is it is some sort of FDA labeling regulation loophole where food and beverage makers are not required to list calories per serving under some arbitrary minimum number.

Or its just a labeling error.

I Can't Believe It's Not Butter spray has zero fat, sodium, carbs and protein.
That's for one spray, but who uses one spray? They wouldn't dare list the figures for a typical application.
The label is meaningless.

Bob

Possibly the same reason this package of cheese may not have eight slices in in it:

They use this to their marketing advantage too sometimes.

Dill pickles (We won't name any names, but it rhymes with "Classic") for example, have "0 calories!" proudly emblazoned on the front of the label, and note that 1 serving is apparently "3/4 of a spear", so put that last bite back in the jar? Anyhoo, pickles are not "zero calories". They don't have very many, but they have some, and it would be mistaken to think an entire jar is zero calories.

Greetings to Peter and the Forum:

It looks pretty straight-forward to me. If you drink the contents, you have ingested zero calories. If you eat the bottle, that is ten calories.

Regards,

The container is 10 calories, the drink is zero.

It is close enough for the "New Math".....

This was my thought as the number of carbs per serving is less than 2g

I've got two sugar colas, one national brand one store brand, both have the same GRAMS of sugar.
But the store brand says it has 20 more calories than the national and no ingredients to account for the difference. [shrug smiley]

The FDA requires calories to be reported to the nearest 10 calories. So less than 5 calories is rounded down to 0, more than 5 calories is rounded up to 10.

My mother used to buy that product all the time, mentioning the "no calories" benefit. I looked, the bottle said it contained 900 servings! She would remove the cap and pour it on like melted butter. I doubt she got more than 20 servings per bottle.

This sort of shenanigans is why they have to list the quantities per container now.

Probably the calories of the container itself.

Its how they bribed the FDA.

Calories in a serving are rounded up or down to the nearest 5 calorie value,
unless the value is less than 4.9999999999999 calories, in which case they
winning company gets to list zero. 10/3 is 3.33333 which is less than five.

Hint: if it measures,5.05 calories, simply make the serving smaller, or
make it smaller in food but add sand to keep it the same weight but lower calories.
This is one reason sand (silicon dioxide) is listed as an ingredient. Titanium dioxide
does the same but makes it whiter than sand.